"As part of its push into more innovative, higher-quality goods, Samsung recently ditched mass-market discounters such as Wal-Mart as a major retailer of its products. "
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The following is an excerpt from a JimC post:
"Mass merchandisers and brand equity
These products are scheduled to begin shipping July 1, and will be available through consumer electronics retailers, online merchants, and traditional mass merchants throughout the United States and Canada.
Any guess on the reaction if EDIG announces in July that a major mass retailer like Target or Wal-Mart is now carrying its branded products?
Consider the effect from the exposure of the e.Digital brand name to millions of daily shoppers in stores of that type."
I'd prefer we follow Samsung's lead....
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