Bud Light is the Official Beer of the National Hockey League, at least through 2010-2011. I also researched that the Miller Brewing Company is the official beer sponsor of the Detroit Red Wings, through 2010-2011. Apparently, Anheuser is the offical sponsor of 21 of the 24 U.S. teams. I doubt that BAB would become the official beer of the Red Wings for the next two seasons. Maybe in 2011? Lee
Actually, when I first saw the kiosk's at the Concert launch of BadAss Beer; I thought that Drinks probably negotiated with Kid Rock to have the Kiosk's built by the same company that built the staging for the concert. I thought the cost might be built into the Summer concert budget rather than Drinks SG&A. I also was thinking that the kiosk's would be easy to move so to take from concert to concert next year after the new album (if Drinks is able to negotiate deals with each location).
I would love to see BadAss Beer Roadshow Events from location to location, state to state next year using the kiosks.
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