Replies to post #18 on Shanda Interactive Entertainment Ltd ADS (SNDA)

[eastunder]

June 18, 2009

Goldcool Games Join Shanda's "Golden Land" to Cooperate in the Launch of In-House Developed Online Games

Shanghai, China – June 18, 2009 – Shanda Online Holdings Limited ("Shanda Online"), a wholly-owned subsidiary of Shanda Interactive Entertainment Limited (NasdaqGS: SNDA) (the "Company"), today announced that it has established a strategic cooperation with Shanghai Hongli Digital Technology Co. Ltd. ("Goldcool Games"), a leading innovative game developer in China. Goldcool Games will join Shanda Online’s “Golden Land” program and will be able to enjoy the beneficial services offered by Shanda Online.

"Golden Land" is Shanda Online’s initiative to integrate its three core modules, namely a digital content delivery system, a promotion-payment community system and a customer relationship management system, to provide high quality services to third-party content providers based on a revenue-sharing model.

"We are glad to introduce Goldcool Games as our partner in launching its internally developed online game 'Zhu Hou Online'," said Ms. Judy Wang, Chief Executive Officer of Shanda Online. "After the optimization and integration of the resources on our platform and the implementation of 'Golden Land' program, we believe this program will further supplement and strengthen our platform for the better experience of our users."

"Shanda Online is a pioneer in promoting open cooperation with different entertainment content providers," said Mr. Alan Tan, Shanda's President and Chief Technology Officer. "The implementation of 'Golden Land' program demonstrates the determination and confidence of Shanda Online to create a fully open platform providing services to the internet industry and community. This cooperation with Goldcool Games marks the formal launch of Shanda's 'Golden Land' program and carries great significance to both companies and to the industry."

"'Golden Land' program is an innovative form of cooperation in the internet industry. We are very pleased that Goldcool Games will become one of the first enterprises to join 'Golden Land'," said Mr. Ge Binbin, President of Goldcool Games. "Previously, Goldcool Games and Shanda Online have already had a successful cooperation for the operation of Goldcool's 'Demon World Online'. We are very confident that this strategic partnership in the 'Golden Land' program will strengthen our cooperation with Shanda Online."

"Zhu Hou Online' is Goldcool Games' 2D in-house developed Chinese-style MMORPG featuring battles, city sieges and individual confrontations replicating scenes in the Chinese war history. The game offers elaborate graphics and innovative playing modes. "Zhu Hou Online" is expected to start open beta testing on July 3, 2009.