"FYI, due to my complete and utter fascination with this company, I drove back to Cleveland/Northfield area about 2 hours ago. I called ahead of time just to make sure WC was there. When I arrived, I looked around and couldn't find it on the shelves. As I walked up to the counter to ask the clerk where it was, I noticed it was right there, displayed oh so perfectly next to the lottery tickets."
That is great to hear. I think having the small bottles in many convenience stores is going to be monumental in developing brand awareness. They are very inexpensive - an impulse buy after being entrigued by the label. And once they try it ... well we know the rest. I still think a great idea that someone brought up a while ago would be a small pkg. including a brush etc. for shoe stores is a brilliant idea. It could sit right beside all the sprays that are there for your new shoes. All in due time i guess.