Replies to post #186505 on NeoMedia Technologies, Inc (NEOM)

[ryan2044]

donno if [e-mail] is this guy, but a quick search shows that this Gary K Hunter is involved is sales and technology....

Dr. Gary K. Hunter


Professor Hunter

Bio

Gary Hunter received his BS from the United States Military Academy at West Point, his MBA from the University of Tennessee, and his PhD in marketing from the University of North Carolina at Chapel Hill. His research includes award-winning publications in the Journal of Marketing, the Journal of Personal Selling and Sales Management, the International Journal of Research in Marketing, and national conference proceedings. Two of Professor Hunter’s published articles, co-authored with Bill Perreault, on sales technology, sales automation, and sales-based CRM were singled out for awards based on their contributions to marketing knowledge. Their JM article earned the 2008 Excellence in Research Award for the best paper published in 2007 by the AMA’s Selling and Sales Management Special Interest Group, while their JPSSM article earned the 2007 James A. Comer Award as the best theory/methods paper published in JPSSM in 2006. Gary currently serves on the editorial board for the Journal of Personal Selling and Sales Management where he earned the Best Reviewer Award in 2004.

Dr. Hunter combines career experience with global multinationals (Procter & Gamble and PepsiCo) and academic rigor to bring a depth of insight to sales and marketing management concerns. Recent work focuses on the effective use of sales and information technology and how firms can improve their business relationships with their customer accounts. Another area of work investigates business-to-business exchanges more broadly, including corporate procurement processes, customer business development, and other B2B boundary concerns. In a third area, Gary’s research aims to improve the statistical validity of interpreting findings from marketing research through the use of advanced modeling techniques.

Research

-Sales Technology (including sales force automation & CRM tools)
-Business to Business Sales and Marketing Strategy
-Organizational Purchasing Behavior
-Interorganizational Relationships
-Negotiations
-Structural Equation Modeling Techniques