he is repeating it to make it seem like steve isn't diluting, today he might not be, but these 5 billion shares have been just waiting to be pumped up into the market to pay his 8000 dollar lawsuit off for 'office supply chargeoff'. 4he just repeats "the share structure is unchanged" to make us forget that 5 months ago this stock had 10 billion shares, not 15 billion.
What they did was wait enough time to have people get used to the idea of 15 billion shares... so that when the time came to pump it wasn't as much of a shock value if the pump occurred right after the a/s increase.
Steve is former military, probably has training in psyops.