"While I like the dead horse reference to the product"
sure good to know that dead horse thingy is 100% irrelevant to the $11,000,000-$14,325,000 EXPH/D&D Displays will realize for 2009 and $30,000,000-$43,000,000+++ in revenues for 2010..
now, just imagine if the dead horse thingy decides to ride, an easy DOUBLE is likely in-store, eh?