What part of projection is it that you don't understand. Many many companies put out estimations of what their revenues are going to be. Some hit the number and some don't and it all depends on a number of scenarios coming into play.
"Eternal Image will end the year with about $1 million in revenue, Mytych said."
Now feel free to get out the magnifying glass and look at the sentence above and point out to the rest of us where there is a promise located anywhere in it's content. As I recall there are a lot of companies that put out projections that didn't exactly meet them, like say General Motors.
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