Come on 1 mil a truckload get serious, I on the other hand can speculate from a position of experience in the field. $50,000 per truckload is well within a conservative range, plus I'm sure JD will put out numbers when he sees fit to do so.
Well we r not going to know anyway until he is allowed, hence NDA. Lowe's doesn't want their competition to know yet, otherwise it would b more specific. Well it aint a couple thousand bucks either. No need for constant snide remarks. Get ur flippin in now while u still can ;-D
Lets not forget that this is "Mild Distribution" in his words. We will see how this is marketed and that will define the success of this product. I'm very excited about this and cannot wait for the next CC or some more detailed pr's.