The company does have a nice revenue stream to be able to afford the marketing expenditures without diluting. There is still a 11,700,000 float. Dog just wants to confuse so as to get people discouraged.
Thats why I bought EFLN in the first place, that means (to me) that there shouldn't be much dilution if any, if they can pay their bills without selling shares then we have a winner here. JMO