Your natural inclination would be to think why not call the beer Shark, or Great White Shark Lager, or something like that? Unfortunately, that would catch opposition from Jimmy Buffett's Landshark Beer. So, go with the name everyone will recognize...your own.
It isn't Normans Wines, which is not affiliated with Greg Norman Wines. They hae no desire to enter the foray of beer or malt beverages.
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