"This just proves the idiotic mentality that pervades this market". No disagreement with you there, particularly the OTC. Greed and gullibility are a bad combination.
So while it is frustrating to see a (potentially) scam stock run based on a compensated party's promotion, rest assured that the vast majority of investors in the company are still way down on their investment. In addition, the stock has already given back half it's gain for the day meaning there are already several million shares underwater and my guess is, they'll be below the starting point in the next few days.