You ask who and how many and you really expect to get an answer? Nobody knows the answer to that except for the person/persons that are selling. The important part to remember here is that it is not the company and it is not the insiders selling as per the update.
"As fellow shareholders we too are sensitive to the price and daily fluctuations of ETNL like you are. Today's small sell activity represents a very tiny amount of the overall outstanding shares and we want everyone to know that today's activity does not reflect any selling by Eternal Image corporate officers. We believe 100% in the future of Eternal Image, Inc. and would not be very anxious to sell our stock at these extremely low prices."
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