There is little in our world that will teach us patience. Most of the time any whim can be satisfied in a short time. Major problems are solved on TV in 30-60 minutes (with 25% of the time taken out for commercials).
In the real world it isn't like that. Business takes time. Fisher is a great CEO and cheerleader. One could argue whether or not some PRs were released before their time. Perhaps they were, or he could have felt that the PRed item was closer than it actually turned out to be.
Business takes time. In my work it generally takes twice as long as the most pessimistic estimate to reach any milestone. Give them time. If you can't wait, then sell.
Business takes time. Since this group owns a large fraction of the float, I'm afraid than negative sentiment can pull down share prices.