Here's a simple in a nutshell way to describe DKAM to all your friends and relatives. Just like should be done and is the case for every other company out there. Nobody gives a rat's arse about what was when you are talking about WHAT ISSSSSS. Just one problem. There IS NOT a single company out there can can come anywhere close to making this statement:
"I know of a company that is only being valued at just 1/3 to 1/2 of the sales being generated just in one state alone from one product, and likely to be now worth a paltry 1/100th of its value on nationwide sales. That is room for 10000% growth. The company owns the worldwide licensing and distribution rights to the product and it is perhaps the hottest product to be introduced in its sector in the past two decades. The stock currently is trading at all time lows. Would you be interested in knowing what it is."
I can tell you right now. If the first words out of their mouth are not, "Holy sh*t! You must be kidding me!" then move on. If they say something like, "Yeah but...." Then tell them to have a nice day and don't waste your breath. That has been the problem for too long. Too many people with too much time to ignore the current and future and focus on the past.