Gibber: And to take Jones comment one further: The patent is not limited to 2D technology - a UPC will work just fine and Mobile Tag is using the patent for 1D symbologies. 2D symbologies were designed for mobile apps because older phones had problems reading 1D. As the camera technology advances, 1D will become a really big deal both to advertisers and NeoMedia. For advertisers, using the UPC prevents having to use a secondary code on packaging. For NeoMedia, the UPC is an ideal tool since it has to be processed indirectly (in today's ecosystem).
So, the '048 covers any symbology, and one of the indirect processes.