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cubs

08/29/09 12:54 PM

#169129 RE: oakhill3 #169127

The bottom line on that (and I am long)

Jerad should never have led that "mcdonalds"
was going to be using his chemicals. Silly.
Stop overhyping. If one franchise was going
to use it- fine. If it was successful, maybe
others also. The hype gets so ridiculous.
Build your business one customer at a time,
make a good product, be honest, and the $ will
come and the bottom line will speak for the
pps. I understand how it is easy to cave
in with the barrage of phone calls from the greedy.
Business requires tough mindedness. Build
the company- stop worrying about PR!

Ok, got that off my chest.

Cubs

PS. The PPS will start going up in about 2 weeks.
JMO
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wEaReLeGiOn

08/29/09 12:59 PM

#169132 RE: oakhill3 #169127

oakhill3- I don't know how long you've


been 'round here, but this 'McDonalds NR' was the first domestic agreement EESO had mentioned in a news release. Up until that time, one needed to be fluent in Korean or Spanish, and be able to find unnamed sources from foreign countries, in order to verify any of EESO's claims.

The McDonald's deal turned out to be a couple of bottles of floor cleaner that were likely comped to Ted Williams in order to use his store's name and location in an EESO NR. Using McDonald's trade marked "I'm lovin it" for the header of their news release, was a sophomoric attempt to trade off of McDonald's name, and I suspect, McDonalds corp was not ammused. They may have ordered Williams to stop using EESO's product, or else.



Are you saying that indicating that a McDonald's store was going to be using the product, which ultimately opened posters' DD floodgates, was EESO's fault? They were trying to appease the masses clamoring for information.


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Mo-John

08/29/09 5:56 PM

#169146 RE: oakhill3 #169127

Bingo!