oakhill3- I don't know how long you've
been 'round here, but this 'McDonalds NR' was the first domestic agreement EESO had mentioned in a news release. Up until that time, one needed to be fluent in Korean or Spanish, and be able to find unnamed sources from foreign countries, in order to verify any of EESO's claims.
The McDonald's deal turned out to be a couple of bottles of floor cleaner that were likely comped to Ted Williams in order to use his store's name and location in an EESO NR. Using McDonald's trade marked "I'm lovin it" for the header of their news release, was a sophomoric attempt to trade off of McDonald's name, and I suspect, McDonalds corp was not ammused. They may have ordered Williams to stop using EESO's product, or else.
Are you saying that indicating that a McDonald's store was going to be using the product, which ultimately opened posters' DD floodgates, was EESO's fault? They were trying to appease the masses clamoring for information.