This is great news! A nationwide marketing campaign to get people to subscribe will bring in a lot more subscribers, which will increase their revenue, this is a great strategy for them to use.
I am not at all surprised by the increase in inquiries due to their inclusion of a health insurance package for their subscribers. The increase in health insurance costs will probably get many people to sign up who may have been considering it before, but are totally sold when they hear about the health insurance. Many self employed people are unable to get health insurance because it is not available at work and they cannot afford to purchase it, so this a wonderful marketing strategy.