Budget Airline Pilots £5 in-Flight Videos
By Louise Barnett, PA News
No-frills airline Ryanair is to launch on-board entertainment costing passengers £5 per flight, the company announced today.
A selection of Hollywood films, chart videos, cartoons, comedy classics and audio CDs will be available on five Stansted-based aircraft.
Passengers will be charged an introductory price of £5 or seven euros per flight to access the videos and music after the pilot project’s November launch.
If successful, Ryanair will roll the scheme out to its entire fleet by March 2005.
The airline’s chief executive, Michael O’Leary, today said: “Ryanair is delighted to be the first low fares airline in the world and the first short-haul airline in Europe to offer all our customers the latest Hollywood movies on our in-flight video system.
“From November onwards, in-flight movies won’t be confined to rich people travelling in business class on long-haul flights.”
Films scheduled to be shown on Ryanair flights in November include the comedy Dodgeball, the action movie The Day After Tomorrow and the romantic comedy The Girl Next Door.
Tickets for the low-cost airline’s new routes from London Stansted to Spain and Portugal went on sale today.
The Stansted to Valencia route will be launched on November 2. It will be followed by a new service to Almeria on January 19. Flights to Porto and Seville will start in February.
Mr O’Leary said: “This year Ryanair will carry over four million passengers on our routes to Spain and next year we expect to see that figure rise to 5.5 million.”
The pilot in-flight entertainment project is subject to Ryanair’s acquisition of the APS in-flight video system.
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