Sensitivity and specificity are meaningless metrics, individually—they must be considered as a pair to ascertain whether a diagnostic has any medical or commercial value.
For the sake of discussion, consider a hypothetical diagnostic that always reported “no melanoma.” The specificity of this test would be 100%, but the sensitivity would be 0%. The negative predictive value — how often a negative test result is correct — would be unknown.
If you had a device with a 9% accuracy in calling a mole non-melanoma would you trust it or go ahead and get a biopsy done? That's what MELA will be trying to sell. This device is calling almost everything melanoma, that's why its sensitivity is so high.