Not to bash, but I find this interesting.
I did some looking, since I am a gamer, and the reviews for the first couple of titles were not too stellar. But there is a market for strong Christian communities.
As a gamer, most games are based on violence. Introducing a game like theirs, from what I read, wouldn't necessarily attract violence-loving gamers, but there could be an attraction for gamers who dislike violence based games. and the series is also based on a novel so fans of the novel could be attracted.
Walmart's test run could be a nice test to see if the product will have niche or mass appeal. Worth watching.
The Take-two marketing company is a plus, imo