The cleaner-in-a-sponge concept has proved to be a big hit with consumers.
Marshall Pearson Assistant Editor
Time-strapped consumers have always paid a premium for convenience, but as the recession drags on, many customers are no longer able or willing to shell out more cash for time-saving products. But that's not the case with SpongeTech, as demand for the company's novel sponges continues to soar.
"The Spongebob Squarepants Soap-Filled Bath Sponge debuted at a recent mini-launch in New England and, due to strong demand, the number of stores stocking the product was increased from 9 to 200 in just three weeks." http://linkbee.com/spongebobHIT
Funny, I live in New England (MA to be exact)and have not seen one in any store I shop at. BTW, your first link is a pump site that someone here posted, the second link is an advertising link that has nothing to do with the New England area.