Great find mil. Obviously they are not announcing every new customer that comes on board.
From my best recollection we have Alaska, jetsgo, Hawaiian, and KLM as CONFIRMED customers (those that are actually deploying and not just testing). That means we have 4 others that haven't been publicly announced (perhaps at WAEA)
And this part about the embedded system is brand new. It will be interesting to see the details. Is it for IFE retrofit (doubtful for preinstalled systems), just a digE with some mounting hardware? I would like to see if they will be introducing anything on the game/net access front (from the wireless company displaying in their booth it sounds like they will have something to say). All in all, good stuff.