As far as whether Kid will do the advertising himself or whether it goes back under the umbrella with WMG is still unclear unless somebody asks. Since we do have ties with WMG and IGAM both, we'll have to see.
I can tell you that Atlantic is covered under WMG. Kid came out vocally early last year wanting his own beer and from what I'm told, met with two other companies besides DKAM. He was directed to Drinks because of the relationship with IGAM and what DKAM was doing with them and Violator. Without it, and the so-called lack of visibility and products regarding Dre, 50, etc.., then Kid would have never known to go to DKAM.
It was no contest when the others turned their noses up at making the beer in Michigan as to who he would go with. They also weren't working with celebrity branded bevvies. He knew he'd made the right decision when he tasted it.
The rest shall we say is "future history."
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