That's the problem, management here goes from one product to the next hoping this one will be the one, instead of making the one they already have, the one they already put so much time into, the one. Kid's Bad Ass beer may be a big hit, but it will mostly be because of Kid and have very little to do with Drinks Americas. I'd be very surprised if these guys could figure out how to make a peanut butter and jelly sandwich with everything laid out before them. We'll see what the next filing has to say.IMO