No one is asking for more transparency here, zeener, except perhaps from you.
You can use the word dilution all you want, and perhaps even use it out of context, or use it deceiptfully, or whatever.
I believe that it's clear to all investors here that MVBY is accretively diluting. The entry costs of 26 shows is not cheap and the company's revenue, on it's own, probably cannot otherwise afford to do these shows.
Dilution is not the big problem here.
The bigger problem here is not taking advantage of every last opp. available to make the very most of this dilution. IMO, 3 PRs relating to these shows should be made:
1). Announcing them (the 26 shows) publicly, ie; to WS and ALL investors (primarily, potentially new investors). Dates and locations need not be mentioned...just a referrence to the website (where dates and locations can be found). This PR should be done just prior to, or shortly after commencing. Referrence to the success of last year's 5 shows (yielding 61 new retail venues) should be mentioned also. It gives potential investors a chance to do the numbers.
2). A 'mid-way' update on 'how things are going', which would at the same time remind WS and ALL potentially new investors of MVBY.
and 3). A 'summation' PR, stating how many new retail venues were achieved, with a 'guidance' of perhaps how many more might appear to be forthcoming.
I HIGHLY doubt ANY of us would consider ANY of these three PRs to be fluff. These shows are 'material' events. We have paid for them. PRs are basically inexpensive. We should be getting them. Plain....and simple.
Zeener, GLTY and keep up the bashing. Every good company needs a detractor to help keep people focused.