Orange Glo sales jumped from $1.2 million in 1996 to $129.6 million in 2000, placing the company fourth on Inc. magazine's list of the 500 fastest-growing privately held companies. In 2001, the company posted nearly $240 million in revenue. Sales for calendar year 2002 are expected to top $400 million.
The first few years were low/slow, just like WNBD... Then once sales hit $5,000,000 (which was 1998-1999), they shot off like a rocket.
This rapid growth sales cycle is pretty common with consumable type products that everybody can find a use for... They start slow while they make first impressions, develop their message/niches, solidify mass production, etc. Then once they have a proven sales history/niche, every retailer wants to carry it.
OrangeGlo initially used the infomercial to generate sales, but the MASSIVE growth took place when they hit specialty retailer Bed, Bath Beyond.. This caused the domino effect and soon they were in all major retailers.
THIS is the power of a consumable product with mass retail penetration... Once the first USA mass chain falls for WNBD, it wont be long until the second IMO. Just like they did in Canada.
People can run and chase the next hot penny scam, but IMO they're missing some very rare potential here... Nothing is a sure thing, but there are better ODDS.
PS: FYI Oxclean was pretty much ONLY selling in the USA during this time. Two products (Oxiclean/Kaboom) in ONE country were responsible for this growth... the market is MASSIVE
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