How do you envision the click-through revenue on "cash cards, payments for train and boat tickets, and a loyalty scheme?"
This PR seems focused on payment and loyalty systems, so may be a new growth avenue in Asia. Certainly there is a play with in-store mobile coupon readers. We all know NeoMedia has not faired well with hardware, but this looks like it could grow to a substantial hardware market. With scale, NeoMedia could actually have a business here.
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