zzub will probably start pounding the ask when he feels the momentum is shifting from the bears to the bulls. a lot of us trade that way.
there's a few sayings that imo really apply:
1. don't fight the tape
and...
2. make hay while the sun shines.
i'm simply saying if the bears want to short this, and fill up all their buddies on the cheap in the process, they'll do it. and when they want to make money with those same shares by pushing the stock higher... they'll do that, too. :) just watch.
if your goal is to trade for a lifetime, learn to be patient and go with the flow. otherwise it will drive you crazy and be no fun at all. :)