Yeah, Joe Sixpack bull probably has no inkling, but if/when the option sellers step up to the sell window en masse, the decline will be swift. There's also the possibility that the option sellers could have hedged their positions in some other fashion, so who really knows what their OE target might be.
Max Pain is a *theory* which has some observed empirical validity, similar to Fibonnaci retracements. Sometimes it works, and sometimes it doesn't. Just another tool in the arsenal.
News 
Market Data 
Discover 
