Eternal Image, Inc. (OTC:ETNL.PK), a public company engaged in the design, manufacturing and marketing of licensed brand image caskets and urns, today announced that its baseball themed casket and urn products have been featured in the live-action short film "What About Sal?" which was produced and directed by Neil Leifer.
“When the time is right we will submit the film to different festivals and see if it is accepted,” said Neil Leifer. “I am hopeful that ‘What About Sal?’ will be featured in many festivals around the country and even the world.” The movie focuses on Ralph, who promised his best friend, Sal, that he would spread his ashes in Fenway Park. An Eternal Image product plays an active part in the story line, proving a perfect place to store the Sal’s ashes until Ralph can fulfill his promise.
“The movie ‘What About Sal?’ celebrates the devotion so many sports fans have for their team,” said Clint Mytych, president of Eternal Image. “From the moment we began selling products (at the end of 2006,) we have heard dozens of stories from people who feel strongly that their deaths should celebrate the passions of their life. The movie reaffirms that the remains important to people of all walks of life.” About Neil Leifer Neil Leifer was a professional photographer for four decades, his pictures regularly appearing in every major national magazine, including Sports Illustrated, Time, LIFE, Newsweek, The Saturday Evening Post, and Look, shooting first as a freelancer and later as a staff photographer for Sports Illustrated and Time.
During the early 1990s Leifer became an independent film producer. "What About Sal?" will be his seventh film. Other films include "God’s Gift," "You Write Better Than You Play: the Frank Deford Story," "Yesterday’s Hero," "Trading Hearts," "The Great White Hype," and "Portraits of a Lady." He has also published nine books, four of which are collections of his sports photography. For more information visit www.NeilLeifer.com.
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