I think the company is getting its act together and realizes that it needs more advertising and brand awareness.......their products are already found on many many store shelf so the hard part of getting the shelf space is done & now all they need to do and advertise so that customers will choose their product over another competitor's product
The had adressed the lack of publicity/marketing campaign and if you look at their last few PRs the effect is starting to be seen by sales increasing. I think we will see the company become more and more agressive on its marketing/advertising campaign as it now sees how well it pays off.
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