An advanced code management platform for marketing campaigns using 2D barcode scanning
Traditional advertising campaigns are instantly transformed into multi-media campaigns when advertisers incorporate 2D barcodes into their marketing mix. 2D codes link traditional media to digital web content via the mobile phone. Any product, magazine/newspaper, retail display or billboard with a 2D code can provide access to real-time product or service information, downloadable content or mobile commerce transactions.
NeoSphere is a web-based system that allows agencies and advertisers to easily develop, launch and manage marketing campaigns that integrate traditional and digital media by using 2D codes and mobile phones. NeoSphere delivers three critical components:
NeoSphere makes it quick and easy to create and manage 2D barcodes. The system generates most standard 2D symbologies (QR, DataMatrix, Aztec) and has features to help manipulate barcode images, providing flexibility in accommodating different creative needs. Direct response tracking is easily accomplished by NeoSphere’s ability to generate large volumes of codes linked to a single campaign.
NeoSphere enables targeted marketing and dynamic content management by linking codes to a database that serves content based on predetermined criteria. This allows a single code to return different content based on criteria like the time of day or the customer’s gender. The system is extremely flexible enabling content and criteria can be changed at any time.
Powerful analytics and reporting capabilities track campaign performance in real-time and provide an easy to read dashboard. Data can also be exported into an Excel file for further analysis.
NeoSphere is the system that makes linking 2D codes to dynamic digital content possible. The output is a powerful new media form where print, mobile and web converge. Combining this technology with advanced analytics & reporting can revolutionize the way you market to mobile consumers.
NeoSphere makes it easy to:
Turn passive traditional media to an interactive digital experience Dynamically serve targeted content from a single consumer touchpoint Develop valuable permission-based interactions with consumers who choose to engage with the medium. Increase the value of your print buys and establish an ROI metric for traditional media. Measure the effectiveness of your campaign with rich reporting and analytics information (demographics, location-based, channel-based, etc). See trends, adjust marketing plans, and optimize investments in real-time.
NeoSphere Features:
1.) Code Creation Tool
Creates standard ISO symbologies (QR, Data Matrix, Aztec) Offers important code manipulation features (e.g. reverse out, choice of format, one click output, ability to resize, etc.) Generates campaigns of codes (many codes, linked, named) Generates “ad hoc” codes (not linked to a campaign)
2.) Code Management Tool:
Multiple dimensions to manage execution and optimization (demographics, time, location) Dynamic content management (rules-based resolution that can be changed at will) System to deliver the handset-appropriate experience
3.) Code Analytics and Reporting Tool:
Interactive dashboard interface Real-time results to adjust marketing plans anytime, anywhere Combine analytics and mapping to visually showcase results and see trends Option to export data to Microsoft Excel file API option
In the marketing work I do I track 'numbers of touches' and 'touchpoints' when it comes to measuring the relative effectiveness of various initiatives.
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