A more likely date, maybe, would be the "SunRise Date" of JAN 1st 2010, when Stores,,,,Walmart Kroger Target to name a few..WILL be up and running on GS1 Data Bar scanning at register..and your phones.... I belive Smoke posted about WAlMart already up and scanning..I got 2D and GS1 codes Popping up all around me at krogers where I Work..Store Manager Knows about GS1..The industry has a 6 month rollout of education and printing before the "SunRise Date"