Starting July 1st they have sales forces going out in a huge push, and they are on commission and giving sales guarantees. These professional sales guys liked the product and are willing to put a lot into the sales, money and time they won't get back unless they get good sales volume. Those partners are basically not going to cost a dime. The development is being done in house and cheaply with the pay off coming when the PPS grows.
They really have a nice set up. They have constantly worked towards a good position from the start, which position they are now in.
What all this shows is great for those holing shares in the company. FTCH is a lean mean money making machine. They are sitting with their butts flat on the floor, so they can't be knocked over by debt, which kills most start up companies because they can't get the capitol they need to operate well. FTCH has all they need.