Marc Hill, Principal of MHConnect, describes the impact he intends to make: "Being involved with a new and iconic brand as it develops is the opportunity. What we do with Winning Brands will affect thousands of people initially and then eventually millions. A popular new product like Winning Colours Stain Remover naturally lends itself to conversation. How we foster discussions around consumer experiences will be important. My role will be to apply Winning Brands' corporate culture to its on-line presence. We will start with the basics and grow through stages of implementation. We want to move toward the leading edge of this new communications environment - it's a big undertaking. MHConnect appreciates Winning Brands' culture of learning, sharing and growing together."