Do I really need to explain something this simple? They are not fluff in the sense that A. The company IS working on matching Sunncomm feature for feature and B. The company is using this to attempt to stall the labels from making comittments to Sunncomm until they see what Macrovision has to offer... we're still waiting the much leaked and very late by now releases on EMI & Universal... one might conclude that Macrovision is being successful at their strategy.
I don't own MSVN stock, I own SCMI, but this doesn't have to simply become a rooting section for SCMI and ignore what is going on around you... unless you're re-enacting the scene on the deck of the Titanic ;-)
It seems the predominant choice here is to simply believe everything Peter says and hope for the best... good luck