Eric did mention once that due to the economy major chains were slower in taking on new products, but that he was hopeful this would change soon. I looked at the six month chart of the stock you mentioned, did you notice the long downtrend with two legs up and then a major pop with news of a national account?
Walmart took on a very small co. that makes cooking sauces. It lasted a few months and then they dropped it. The company must have paid Walmart to get on the shelves. That's the only way I think the company got in there.
I think they wanted Eric to private label Winning Colours, which he is not going to do. He doesn't want to pay for shelf space either, nor agree to some of the demands some big box retailers issue.
So, the company takes small steps until such a time the big boxers find that they really need to carry the product because of customer demand. Canada might be different. IMO