What's this about an electronic cigarette? That should be "huge" for PM. lol I Googled that and got about 50 hits. Looks like it's nothing new and has been around many years. Kind of like opening a Yogert stand...been there, seen that...a long time ago! "To da MOON"!
It would appear Mr. PM is struggling to find a new idea to bring in investors. Maybe he should try the automobile air filter that "dramatically improves gas milage".