Although Martha Stewart was actually nailed in what is commonly known as a "perjury trap," you are one hundred percent correct. Insider selling ahead of bad news would set off all the alarms at the SEC. Pernia would be in deep s**t.
What we are most concerned about is what will happen down the road. If you refer to BnB's post from yesterday (can't remember which one, but it was after the close), you will see his thoughts on what might happen down the road. It's a good read and plausible.
As for the coming weeks, what concerns me is not the product launch. Considering the PR from last week and the fact that Ted Ernst has basically put his well earned reputation on the line, I cannot imagine anything that would prevent the release of the product, along with all the accompanying good news. What concerns me is whether some insider knucklehead will dump another 2 million shares in the middle of what is sure to be a big rally for this stock.
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