This recent positive news is great for shareholders and great for the company. As stated in the previous post, Pink Sheet traded companies aren't obligated to share any information, however, you can take this as a clear sign that the CEO is making an awesome effort to get the company in a very presentable position and clearly sees the positive effects of his company and their products because there are countless cases out there where this product will be saving lives. (among other products they currently have)
By keeping shareholders interested tuned in and in need for more information, he is raising capital. Pick out the key phrases from today's release - meetings with private equity - that is huge. Being from a Hedge Fund and Private Equity background myself, this could mean any number of big positive developments are in store for the company and shareholders.
There are nearly three hundred million residents in the US. Take 8 major chain stores - 50 states and you do the math. This is an extraordinary development.