Excellent post. May I add? This is a TECHNOLOGY company NOT a sponge company. Again, a technology company. The real money will be through licensing. Major brands always need something new, spng is that something new. Stock is in a strong uptrend as of this moment, regardless of a few days of red. By the technicals this appears as a consolidation period, much needed. ALL stocks either fall, rise, or consolidate, can never do any one of the above forever. Many new owners in the 14 cent range (see 15 min chart). If you are a day trader, then day trade, if you are an investor then invest, most people can not be both. If you are an investor and you panic sell, you may miss the boat entirely. Good luck to all.