the internet is their interface to the world, investors included. imagine potential investors looking to do some dd on the company and its business plan. i know one of my first stops was the company's website. image counts for a lot in business and a professional, informative corporate website should be part of any good business plan.
but in this case it's just a matter of priorities. the website is another one of those bullets that will fall into place once the core of their profit source is stable and solid.