I agree Marketing is the Key. You can have the best products and employees in the world but if your image is tarnished you have nothing.
M and M = Management and Marketing = a success
Hey when my wife asks me to go to the store and pick up laundry detergent what band comes to my head"Tide" Is it the best..i have no idea... most likely not . Is it higher priced....probably. But I saw it on TV and its has to be the best!!