...just so I am clear...
...I have predicted, and STILL do, that KR Beer will be a HUGH (common PUMPER spelling) initial success...
...just don't make the mistake of pricing a Kid Rock Beer 12-pack at the same (OR more expensive) price as a Bud / Coors Light 18-pack...
...or, God forbid, a Heiny / Modelo / Corona, etal 12-pack...
...you will THEN see, IMO, the same fate as TV Vodka...Duke...