"NEOM announced partnership with American Airlines to provide passengers with ticketless option via their cell phone and 2D Bar Coding using NEOM's patented '048 technology."
FYI, hardware sales were a money-losing product line (i.e. cash drain) in Q1 and have been for a number of years. Look at the 10K for the P&L by product and cash burn rates. The potential for the sale of lower-cost hardware is there. If you travel, you will see that airlines have alternatives to NEOMs Xelia already in place (Exio is a stand-alone unit; Airlines need to integrate the readers into their reservation systems. Exio is also way to costly for this application).
I know what NEOM's customers are looking for regarding financial stability. I had to answer their questions about NEOM's lack of cash and apparent lack of runway for many years when I worked for them. I do know what I am talking about here.
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