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J-Rhino

06/07/09 1:21 PM

#80763 RE: extra #80762

'we enjoy the correspondence with Eric.
keeps 'us in da [loop]

BUT what 'we' love most is the
totally verifable products
on shelves throughout North America.

THis is the type of behavior' usually
found with larger, multi-million
dollar corporations
Its so obvious to us ;
Create an effective product, combine
it with sharp marketing and lean
business practices
and 'we' have a winner! Eric
has surrounded himself with strong
executives and lets them innovate
[like the book, 'Good to Great'].

There are At Least 3 Massive
'Inititatves' that will propel
wnbd into the limelight in
the next 12-18 months
Highly effective marketing [ioo] ,
as follows as, always IOO:

1] National rollout in the US to
'big box' retailers. [our fav]

2] Nationwide advertising via
radio, TV and possibly [ioo]
continued advertising within
NASCAR circuit.

3] But ; here's the Biggie , HOW
about the possibility of a celebrity
endorsement or [plug] additional tie in
with Home Makeover show!! [smile]

The wnbd WEBSITE ; appears to
be in transition mode
and [maybe] we could see SEO and
other key word advertising strategies
initiated to further gain exposure.
example: winestains, paint stains!! MORE $$

Many will be watching this launch
very carefully
[this TYPE of product launch has
happened many times, SEE OXYCLEAN]
It is allin the execution at this point
+ ERIC can pull it off.

IOO ; the accumulation over the
past 3 months is no mistake.
ITS painfully obvious to 'us'
that a massive launch is set to
'spring' forth. The ride will be
tremendous.



P.S. ; Lowe's could be a
major buzzword on IHUB
over the next few weeks.
ITs a place to go for
clean up projects--like painting
--oops if you spill
WINNING COLOURS will make it go away--
don't get caught
'short'handed!