Sneaky, if memory serves me correctly, JPK verbally stated in the (Q2?) conference call that he had presold 60,000 cases of Olifant to Israel.
I remember going back to listen to the conference call a few times to confirm his comments although I cannot remember off the top of my head if it was indeed the Q2 conference call.
J. Patrick Kenny keeps saying that people may have missed the importance of the Israel contract and I agree. Sneaky, we both know this is a 75 million contract over 15 years averaging 5 million a year in sales. The minimum order within the contract calls for 300,000 in guaranteed sales per month to drinks and/or 3.6 million annually.
This minimum order simply allows 1.4 million wiggle room for Pixel annually if they should exceed the 5 million annual sales contract and guarantee a minimum revenue stream for drinks monthly.
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