Please don't mention R/S to me. I had around $6K in this stock, BEFORE the 1 for 20. Another reverse split would hurt my pride as a prognosticator, but have negligible effect on my trading equity.
Last time I looked, Hillenbrand, Inc. had around 62 million shares outstanding, around one-third of their total authorization, against our 380 million issued and o/s shares.
I would imagine that some CEOs would like to mirror their competitors' O/S, to go "mano e mano" in share price and other comparisons. I trust that Mitch isn't one of them, or we'd be potentially looking at, anywhere from one for two to one for six. I don't think that's in the cards, however...it would disillusion too many players.
Sorry about the sarcasm, but it's simply a character flaw that I've been working on, with little improvement, over the past few years.
In truth, I like Eternal Image as a speculative investment, and also as a company that has real growth potential. I'll LOVE them when sales begin to pick up, and financing is in place for their future growth.