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Ardbeg

05/27/09 11:02 AM

#92335 RE: huggarags #92327

Debbie- the 326 number is not correct. If you watch the video on the HSN from the 7 pm show you will see the counter hit 334 at the end of the segment. I pretty sure they sold at least that many during the first segment at 3 pm.

Here is a link to the video from the 7 pm show. Just click on the video under the product picture on the left.

http://www.hsn.com/infomercial/spongetech-wash-n-wax-6-pack-combo-car-kit_p-5447130_xp.aspx


Captain Hindsight

05/27/09 11:31 AM

#92372 RE: huggarags #92327

The 7:00 PM run was 5 minutes long. At around 2 minutes into it they showed the units sold. It was at 306. In the final three minutes the number went from 306 to 326. That is 20 units sold in three minutes. So there is no way 306 were sold in the first two minutes and 20 the last three. I am assuming this figure was for units sold on the day since there were two tv spots. I usually do not assume but all it takes is a little common sense. Also the porta jump was ran several times that day and they showed units sold for the day. It was around 7000 and the women on the program stated that the units sold figure was for the day and not just that spot. Overall not good at all. To make matters worse the actual demo was borderline embarrassing. I have no idea how they ran a demo for this product with no hose. It just made the product look like it was a joke (I do not feel this way) I am not bashing so please dont burn me I just observed some really poor marketing last night. It was bad. I have been trying to get my girlfriend to buy this for weeks and we watched it last night and I was embarrassed.